Quick Facts
| Data Field (Title) | Content | Icon/Note |
|---|---|---|
| Official Name | International Travel Expo Ho Chi Minh City (ITE HCMC) | The largest and most established travel trade event in Vietnam. |
| Theme (2025) | Sustainable Tourism, Vibrant Experiences | Focuses on eco-friendly and innovative travel development. |
| Venue | Saigon Exhibition & Convention Center (SECC), District 7, Ho Chi Minh City. | Southern Vietnam's premier exhibition venue. |
| Timing | Annually in September (e.g., September 4th – 6th, 2025). | A three-day event split between B2B and B2C focus. |
| Participants | International Buyers, Exhibitors (Tourism Businesses, Airlines, Resorts), Media, and the General Public. |
I. Overview: The Gateway to Mekong Tourism
The International Travel Expo Ho Chi Minh City (ITE HCMC) is the premier annual international travel trade event for Vietnam and the largest of its kind in the Mekong sub-region. It serves as a vital professional platform designed to facilitate business-to-business (B2B) connections, promote Vietnam’s diverse tourism products, and showcase emerging destinations within the Mekong Delta.
Acknowledged on the global stage, ITE HCMC is the only tourism expo in Vietnam to feature a comprehensive international Hosted Buyer Program, ensuring high-quality engagement between global buyers and local suppliers.
II. Key Objectives and Focus Areas
The expo’s core mission is to drive the growth and quality of Vietnam’s tourism sector on an international scale:
B2B Networking: To facilitate thousands of scheduled one-on-one business appointments (B2B meetings) between international buyers (tour operators, travel agencies) and local sellers (hotels, airlines, destination management companies).
Sustainable Development: A major focus is promoting the Green Transition and Digital Transformation within tourism, encouraging the development of sustainable and responsible travel products.
Destination Promotion: To highlight the rich cultural heritage and unique attractions of Vietnam and the Greater Mekong Sub-region (Cambodia, Laos, Myanmar, Thailand).
III. Event Highlights and Schedule
ITE HCMC is structured to provide value to both industry professionals and the general public:
| Event Day (Example) | Time Slot | Access Type | Primary Focus |
|---|---|---|---|
| Day 1 & 2 (Sep 4 & 5) | Morning/Afternoon | Trade Visitors Only (B2B) | Business appointments, specialized forums, and conferences. |
| Day 1 & 2 (Sep 4 & 5) | Late Afternoon | Open to the Public (B2C) | Public access to exhibition booths, promotional gifts, and travel deals. |
| Day 3 (Sep 6) | All Day | Open to the Public (B2C) | Travel deals, cultural performances, lucky draws, and interactive exhibits. |
Major Activities
High-Level Tourism Forums: Discussions featuring industry leaders and government officials on emerging trends, technology integration, and sustainable policies.
Cultural Performances: Traditional Vietnamese music, dance, and cultural shows at the venue to give international guests a taste of the local heritage.
Concurrently Held Events: The expo is often held alongside major trade events like the Vietnam International Sourcing Fair, linking tourism with broader trade and export opportunities.
For Foreign Visitors: ITE HCMC is an essential stop for anyone looking to invest in, partner with, or explore the latest travel offerings from Vietnam and the surrounding Mekong countries. The final day provides excellent opportunities for the general public to access discounted travel packages.