Quick Facts
Data Field (Title) | Content | Icon/Note |
---|---|---|
Vietnamese Name | Lễ hội Văn hóa Chợ nổi Cái Răng | Cái Răng Floating Market Culture Festival. |
Cultural Status | National Intangible Cultural Heritage. | Officially recognized for its unique river culture. |
Location | Cái Răng Floating Market, Cần Thơ City, Mekong Delta. | The largest and most iconic floating market in the region. |
Timing | Annual Event, often held around the time of Vietnam Tourism Day (July 9th) or in late August/early September. | A dedicated festival that highlights the market, which operates daily year-round. |
Focus | Honoring the waterway commerce, promoting Mekong Delta agriculture, and showcasing local cuisine and folk culture. |
I. Overview: A Celebration of River Life
The Cần Thơ Floating Market Festival is a vibrant celebration dedicated to preserving and promoting the unique river culture of the Mekong Delta, centered around the famous Cái Răng Floating Market. More than just a trading hub, the market is a symbol of the resourceful and communal spirit of the Southern Vietnamese people, where life revolves around the waterways.
The festival serves to commemorate the recognition of the Floating Market as a National Intangible Cultural Heritage and aims to boost tourism and trade for local merchants and farmers.

II. The Unique Trading Culture (The Market Daily)
While the festival itself is a dedicated annual event, it is rooted in the daily operation of the market, which visitors can experience year-round:
Early Birds: The market operates daily, starting as early as 2:00 AM, with peak activity between 5:00 AM and 7:00 AM. Visitors must arrive early to witness the full bustling scene.
The “Bẹo” Pole: The most distinctive feature is the “Cây Bẹo” (Bẹo Pole)—a long bamboo stick attached to each boat, from which the seller hangs a sample of the goods they are selling (e.g., a pineapple, a coconut). This unique advertising method allows buyers to see what’s on offer from a distance, eliminating the need to shout.
Wholesale Hub: The market specializes in wholesale agricultural products, particularly fresh fruits, vegetables, and flowers from the fertile Mekong Delta.

III. Major Festival Highlights and Activities
During the official festival days, the celebration expands beyond normal commerce to include cultural and competitive events:
1. Waterway Parades and Music
Boat Parade: A colorful parade of decorated tourist boats and sampans sails down the river, often featuring intricate displays of fruits and flowers.
Amateur Music (Đờn Ca Tài Tử): Traditional Southern Vietnamese folk music, often performed on floating stages or boats, is a highlight, showcasing the musical heritage of the Mekong region.
2. Culinary and Agricultural Contests
Culinary Competition: Local chefs compete to showcase the best of Mekong Delta cuisine, often featuring specialties like bánh xèo (savory crepes) and fresh seafood.
Product Display: Elaborate displays of agricultural products, contests for fruit carving, and exhibits promoting local trade and tourism businesses are set up both on the water and on the shore.
3. Sports and Traditional Games
Boat Races: Sporting events like the composite boat race or the SUP Boat Racing Tournament are often held, injecting a lively, competitive spirit into the waterway festivities.
Traditional Dress: Contests celebrating the “Beauty of Áo Bà Ba” (the traditional Southern Vietnamese shirt) are held, linking the festival to regional identity and fashion heritage.
Visitor Experience: The festival is the best time to experience the rich cultural life and the colorful, boisterous atmosphere of the Mekong Delta at its most vibrant.